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Whether you’re a journalist on deadline, a content creator spotlighting inclusion, or a partner helping us amplify the message…we’ve made it easy to get what you need. Our movement is global, our stories are powerful, and our mission is bold: to celebrate neurodivergent minds in all their brilliance.
1. Introduction
Every year we celebrate neurodivergent minds and the power of neurodiversity in Neurodiversity Pride Day. The event celebrates the infinite diversity of human cognition, honoring the unique ways our brains process, learn, and relate to the world around us. We embrace neurological differences not as deficits, but as natural variations that enrich our shared human experience. One of the key reasons to found the Neurodiversity Foundation charity was to create Neurodiversity Pride Day for the world, together with a rapidly growing list of supporting organizations and individuals.
Our Mission
Our mission is to help build a world where neurodiversity isn’t just accepted, it’s normalised. We’re driving a cultural shift where neurodivergent minds are seen, heard, and valued –so everyone can thrive as their authentic selves. Through unrelenting advocacy, audacious awareness efforts, and inclusive community-building, we fight for a future where different ways of thinking, sensing, and being aren’t treated as exceptions to accommodate, but as essential threads in the rich tapestry of human diversity.
What is Neurodiversity?
Neurodiversity is the concept that neurological differences like autism, ADHD, dyslexia, dyspraxia, and others are natural variations in the human genome. These cognitive differences represent natural diversity in human thinking and processing—not deficits, disorders, or conditions to be cured.
People who’s mind work differently than the majority, the neurominority, can chose to self-identify as “neurodivergent”. Neurodivergence comprises both neurodevelopmental differences and mental health conditions.
When we recognize neurodiversity as a natural and valuable form of human diversity, we shift from a “deficit model” to an acceptance and appreciation of different ways of thinking, learning, and experiencing the world. When we celebrate neurodiversity, we chose to look at the positives it brings for the world.
2. Campain Overview
Embracing Our Differences: Neurodiversity Pride Campaign 2025
The Embracing Our Differences campaign is a year-round initiative by the Neurodiversity Foundation culminating in Neurodiversity Pride Day, which will be celebrated for the 8th time on June 16th 2025 . This global and multi-channel c multi-faceted campaign aims to increase visibility, foster understanding, and promote acceptance, self-confidence and appreciation of neurodivergent individuals in all areas of society.
Campaign Goals
Celebrate Neurodivergent Identities
Highlight the unique strengths, perspectives, and contributions of neurodivergent individuals. To be as authentic as you can be as a neurodivergent person, removing the need for a mask.
Promote Inclusion
Advocate for suitable accommodations and acceptance in educational institutions, workplaces, and public spaces. To make society equitable for all, including those who have a different mind than the majority.
Build Community
Create connections between neurodivergent individuals, families, allies, and organizations to strengthen the neurodiversity movement. To make friends amongst each other and realize that we all belong.
Drive Policy Change
Push for institutional reforms that recognize and support neurological differences. A day to showcase that discrimination based on neurodivergence is losing from the progress the world is also making.
Raise Awareness
Educate the public about neurodiversity as a natural expression of human variation rather than a collection of deficits or disorders. To combat the outdated stigmas that are limiting us in the rest of the year.
Support self-acceptance
Create events, activities, projects and opportunities for neurodivergent people to support them in their journey towards self-acceptance and self-love.
3. Key Messaging
Campaign Narrative
For the millions of neurodivergent people worldwide, navigating a neurotypical world can be exhausting. They have to approach every environment – home, work, school – with additional mental calculations and energy expenditure. This is the daily reality of neurodivergent life.
Neurodivergent life often requires you to be more adaptable, strategic and resilient. It means constantly translating between your natural way of processing and the expectations of others – even simple interactions can require complex internal negotiations. It can mean masking your authentic self, experiencing rejection, and facing discrimination and exclusion. It can make it harder to envision a future where you’re accepted for who you are. It can make it harder to reflect about your neurodivergent self, in a positive way.
But while neurodivergent life impacts both the cognitive and emotional experiences of millions of people, support is often limited to managing perceived “deficits” or encouraging conformity.
This leaves many neurodivergent individuals feeling pressured to hide their true selves. On ND Pride, we invite neurodivergent people, their allies and neuroinclusive organisations, to celebrate their differentness, and to reflect on how the neurological differences between us, makes the world a more beautiful place.
This Neurodiversity Pride Day, let’s put authentic expression at the heart of neurodiversity support before another generation grows up countering the feeling they need to hide their neurodivergence to others. Let’s open up about the strengths and challenges of neurodivergent experiences and start the change we need for a more accepting society, where we all belong. A society where we all belong, and can be, who we truly are, by embracing our differences.
Campaign Hashtags:
#NeurodiversityPride and #NDPride are the main campaign hashtag. Include this on all posts along with the general awareness hashtag:
#EmbraceNeurodiversity #NeurodiversityPride2025
2025 Campaign
Campaign Definitions:
Neurodiversity: The infinite variation in the human brain regarding sociability, learning, attention, mood, and other mental functions; where each person has a unique combination of abilities, needs and experiences.
Neurodivergent: Describing a person whose neurological development and state are atypical. The inclusive opt-in term was coined by Kassiane in the neurodiversity movement as an opposite for “neurotypical.”
Neurotypical: Describing a person whose neurological development and state conform to what most people would perceive as normal, particularly with respect to sociability, learning, attention, mood, and behavior.
Masking: The process through which neurodivergent individuals hide or suppress their natural traits while mimicking neurotypical behaviors to fit in with the surrounding social environment.
Neurodiversity-affirming support: Approaches that recognize, respect, and accommodate neurological differences without attempting to “normalize” the individual.
Neurodivergent life: The daily experience of navigating the world with a neurotype that differs from the neuromajority, including both challenges and unique strengths.
Campaign Strapline:
Embracing Our Neurodivergent Differences!
This strapline will run across this campaign. It emphasizes the dual focus on societal acceptance of neurological differences and the empowerment of neurodivergent individuals to live as their authentic selves.
4. Neurodiversity in Numbers
Understanding the Scale and Impact
This Neurodiversity Pride Day, we want to help people understand the prevalence and impact that neurological differences have on the lives and well-being of neurodivergent individuals around the world.
35%
Decreased anxiety unmasking.
Research indicates that reducing masking behaviors is associated with a 35% decrease in anxiety symptoms among neurodivergent people.
50%
Experience increase in sense of belonging.
Over 50% of neurodivergent individuals involved in community acceptance programs experience a marked increase in their sense of belonging and social connection.
70%
Improved mental well-being when participating.
More than 70% of neurodivergent individuals participating in initiatives that promote acceptance report higher overall life satisfaction and improved mental well-being
30%
More engaged in the workplace.
Employees who disclose their neurodivergent conditions and receive appropriate support are 30% more engaged in the workplace.
5. Campaign Assets
For an impactful Neurodiversity Pride Day campaign, cohesive branding and powerful visuals are helpful. They not only boost your key messages and attract attention, but also build a strong sense of community solidarity in celebrating neurodivergent identities and advancing acceptance.
The campaign’s visual identity should always incorporate:
Neurodiversity Pride Logo
The soaring kite trailed by a ribbon of infinity symbols is the official logo of ND Pride. Use this to show your campaign in connected to the concept, especially for social media posts and activity posters.
Infinite Pride Symbol
The Pride Infinity symbol is widely used for Neurodiversity Pride Week.
Infinity Symbol
The infinity symbol is widely recognized and accepted as representing neurodiversity. Use this as a primary visual element across all materials.
Box Shadow
Use for blurbs, buttons, sections you want to highlight.
- Boarder Rounded Corners: 10px
- Boarder Line Colour: #000000
- Box Shadow Colour: #000000
- Highlighted section padding:
- Top & Bottom 50px
- Right & Left 50px
Typography
All Headings & Titles are Font Type Fira Sans
H2 Subheading
H1 Heading
H4 Subtitle
H3 Title
Body Text is all PT Sans:
Eros justo, posuere loborti viverra laoreet matti ullamcorper posuere viverra .Aliquam eros justo, posuere lobortis, viverra laoreet augue mattis fermentum ullamcorper viverra laoreet Aliquam eros justo, posuere loborti viverra laoreet matti ullamcorper posuere
Use Rules:
H1: Main heading for pages – Maximum ONE H1 Header per page
H2: Always capatilised and only to be place above a H1 Heading
H3: Used for all subtitles, e.g., Titles of section within a blog post or the title of a blurb or call out text.
H2: Always capatilised and only to be place above a H3 Title
Downloads & Resources
Download: Logos, Banners & ND Pride flag design. We also created a media pack with images for activities, events, participation, joining, happy ND Pride images, country images and much more.
Resources for schools
Online School lesson about Neurodiversity Pride Day.
Brand Colours
#4b78ed
#4b0082
#37004f
#ffd700
#ff69b4
#66ffff
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